“Seven days, three ingredients, one simple way to give back” – so goes the mantra for the 2017 global edition of the Negroni Week charity initiative, which runs from June 5 to 11.
Presented by Imbibe Magazine and Campari, Negroni Week was conceived in 2013 as a celebration of this popular bitter-sweet cocktail and as a way of raising funds for a host of worthy causes around the world. Since its inception it has grown from around 100 participating venues to over 6000 bars and restaurants across 60 countries. Collectively to date they have raised almost US$900,000 for charity.
The classic Negroni, a heady blend of gin, sweet vermouth and Italy’s iconic Campari aperitif, is generally thought to have first been poured in 1919 in a Florentine café at the behest of one Count Camillo Negroni. The Count is said to have developed a taste for gin while visiting London and wanting to give his usual tipple–an Americano–more of a kick, he is reputed to have asked the café’s bartender to swap the drink’s club soda element for gin. Thus the Negroni was born. Over the intervening years there have many riffs on the classic recipe, including the Negroni Donata, which swaps sherry for the traditional sweet vermouth; the Tegroni, which introduces a spiced black tea infusion to the mix; and the Kingston Negroni, a Caribbean twist that uses Jamaican rum instead of gin.
Tapping into the ever-growing contemporary classic cocktail phenomenon and the rising popularity of bitter flavours, Negroni Week Thailand 2016 saw 51 bars participate. However, this year the number has doubled to 100 outlets–78 bars and restaurants in Bangkok, 18 in Phuket and 4 on Koh Samui. Popular Bangkok bars doing their bit for Negroni Week Thailand 2017 include Bunker Sathorn, Maggie Choo’s, Vesper Cocktail Bar & Restaurant and Vogue Lounge at the sixth floor of the MahaNakhon CUBE where the Negroni Week Launch Party will take place on Monday, June 5.
All proceeds generated at the event will be donated to the Chaipattana Foundation, while other participating bars may have their own charity programme, such as the Okura Prestige Bangkok's Up & Above Bar, which will make a 50 baht donation to the Pediatric Cardiac Surgery Foundation at Rajvithi Hospital for every Negroni-based cocktail sold.
Check out the full list of venues participating in Negroni Week Thailand 2017 at negroniweek.com and raise a glass or two of this classic cocktail in support of a worthy local cause.